David: Ady, thanks for taking the time to chat with us. What are the key innovations HP is showcasing at NRF this year?
Ady: It’s great to be here. The highlight of our booth this year is the launch of two new products: the HP Engage One Pro G2 and HP Engage Flex Mini G2. These products come with a five-year production span and five years of support, meaning retailers can rely on them for a full decade. We’re also showcasing the HP Remote System Controller, which enables out-of-band device management and disaster recovery for remote stores. These, along with the HP Engage Go and HP Engage Express, complete HP’s comprehensive retail solutions lineup.
David: AI and machine learning are big topics in tech. How is HP integrating them into its retail solutions?
Ady: AI is largely software-driven, but our new hardware is designed to support AI-powered applications. For instance, the HP Engage Flex Mini G2 is powered by Intel Core Ultra processors, making it AI-ready. Additionally, in our secret room at NRF, we demonstrated how AI hardware capabilities can be integrated into our all-in-one models. Internally, we also have HP EngaGER, an AI model that provides detailed insights and answers about the HP Engage One Pro G2.
David: What retail technology trends does HP see shaping the industry in 2025 and beyond?
Ady: We’re seeing five key trends emerge:
- AI-powered solutions;
- Contactless payments;
- Self-service and self-checkout systems;
- Autonomous, unmanned stores;
- Advanced data analytics for smarter decision-making.
Our new products and solutions reflect these trends and help retailers stay ahead of the curve.
David: HP talks about creating an ‘omnimorphic’ shopping experience. Can you explain what that means and how HP supports it?
Ady: ‘Omnimorphic’ retail is an evolution of omnichannel commerce. It’s about seamlessly integrating online and in-store experiences while maintaining the retailer’s brand identity and enhancing customer loyalty. Our entire portfolio of products and partnerships is designed to help retailers move toward an omnimorphic model, where flexibility, convenience, and personalisation come together.
David: With cyber threats on the rise, how is HP enhancing security for retailers?
Ady: Security is a top priority for HP. Our HP Engage products support the same endpoint security features found in our commercial offerings. This includes HP Sure and HP Wolf Security suites, which provide advanced protection against cyber threats. These solutions ensure that retailers can operate securely without compromising customer data.
David: Partnerships are a major part of HP’s presence at NRF. Which collaborations are you showcasing?
Ady: We have several exciting partnerships on display:
- Fujitsu: AI-enhanced self-checkout solutions;
- Aifi: Autonomous store technology and data analytics;
- Felixpay: Contactless payment solutions;
- Spectrio: RFID-powered ‘Lift & Learn’ technology;
- Bite: Self-service kiosks for streamlined shopping;
- HP Poly & HP Print: Integrated communication and printing solutions for retail;
- HP Services: Additional retail-focused services to enhance operations.
These partnerships reinforce our commitment to delivering complete, future-ready solutions for retailers.
David: It sounds like HP is driving some significant innovations in retail. Any final thoughts on what’s next for HP?
Ady: Our focus remains on delivering solutions that help retailers thrive in an ever-evolving landscape. Whether it’s through AI, security, or seamless shopping experiences, HP is committed to shaping the future of retail. It’s an exciting time for the industry, and we’re thrilled to be leading the charge.
David: Thanks, Ady. We look forward to seeing how HP continues to innovate in retail.
Ady: Thank you! Exciting times ahead for sure.
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